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WatchWord · Ages 11-18 · In use

looksmaxxing

Trying to make yourself as attractive as possible. It ranges from skincare and exercise to extreme dieting, steroids and surgery.

I'm looksmaxxing, no more junk food.

For parents and educators

A lot of it is ordinary grooming and gym talk, and "-maxxing" is often just a joke ending. The concern is the harsher side: rating faces, extreme dieting, or content that tells boys they are worthless if they are not attractive enough. Respectful curiosity works best: ask what creators they watch and how it makes them feel about themselves.

If you’re worried

If your child is restricting food, misusing supplements or very distressed about their looks, talk to your family doctor. Kids Help Phone: 1-800-668-6868 or text 686868.

Where it came from

Began on incel forums and moved to mainstream TikTok, where many teens now use the "-maxxing" ending for any goal.

Also heard as

softmaxxing, -maxxing

New words, every Monday.

The Mistlift brief covers what kids are into online, rated from harmless to serious, with what to say.

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