ContextWord · Ages 13-25 · In use
tradwife
Short for traditional wife: influencers who show a homemaking life built on old-fashioned gender roles, often with beautiful cooking videos.
She watches tradwife videos of people making cereal from scratch.
For parents and educators
Watching for the cooking is common. Researchers note that the algorithm can push curious viewers toward more extreme ideas about women's roles, so ask what they like about it.
Where it came from
Grew on social media during the pandemic.
Also heard as
trad wife
Sources