ConnectPhrase · Ages 11-22 · In use
aura farming
Trying to look effortlessly cool, often on purpose for the camera.
He's just standing in the rain with his hood up. Aura farming.
For parents and educators
Harmless posing, usually with a wink. Nothing to do. Asking whose aura farming is the best is an easy way to get them talking.
Where it came from
Took off in 2025 with a viral clip of a boy dancing calmly on a racing boat. Shortlisted for Oxford's word of the year.