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ContextPhrase · Ages 12-25 · In use

old money

A style that copies rich families: neutral colours, cashmere sweaters, blazers, loafers, nothing with a big logo.

Navy sweater, white pants, very old money.

For parents and educators

Mostly harmless fashion talk. It can feed pressure to look rich, so it's a good chance to talk about money and status.

Where it came from

An older phrase for inherited wealth that became a fashion trend on TikTok and Pinterest in the early 2020s.

Also heard as

old money aesthetic, quiet luxury, stealth wealth

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