← All words · Crushes and dating

ConnectPhrase · Ages 13-25 · In use

soft launch

Hinting online that you're dating someone without showing who, like posting a photo with just their hand or shoulder in it.

Did you see her story? Two drinks on the table, that's a soft launch.

For parents and educators

Harmless and pretty sweet. It can tell you your teen has someone new before they bring it up.

Where it came from

Borrowed from business, where a soft launch is a quiet first release of a product.

Also heard as

soft launching

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