ContextWord · Ages 11-22 · In use
NicheTok
A corner of TikTok that tries to have weirder, more obscure memes than everyone else. Its memes often make no sense unless you've seen the trend.
You wouldn't get it, it's a NicheTok meme.
For parents and educators
Mostly harmless nonsense. If a meme confuses you, asking your kid to explain it is a fun conversation.
Where it came from
Named in 2022. In 2025 it sped up, pushing memes from niche to mainstream on purpose, and helped swap the broken heart emoji for the wilted rose.
Also heard as
niche memes, niche tiktok, that's niche
Sources